Hootsuite recently published a post addressing how to create “click bait” to drive attention to your posts and prompt your target audience to view your content. Sites such as Buzzfeed and Answers.com have established a history of developing content that audiences want to view and then share with their friends and family. By creating content that links to an audiences’ interests, hobbies, or even nostalgic past these sites are able to utilize the consumers basic curiosities. As brands and organizations continue to tap into new and innovative resources to reach consumers and fans the ability to engage the audience on an emotional and personal level is an important distinction and the differentiating factor that will make your content stand out from the clutter.